Daily UX
- User Research can be done in any time and any steps in the process
- User Research allows us to collect two type of information: subjective and objective
- Subjective information is like "what is your favorite?" so there is no correct answer.
- Objective information is like "How many seconds it needs for user to realize something". It is just a figure and does not bring any judgement.
52 weeks of UX
Some techniques solving problems - Analogy: check how similar problems are resolved - Kaizen (Ask 5 Why): Keep asking why to find out the root problem - Assumption reversal: Taking all assumption and reversing them in order to trigger innovation
